Work 2017-06-30T13:15:12+00:00

Expertise

We specialise in all aspects of innovation: insight, strategy and idea generation across industries and geographies.

Insight

We apply ‘connectional intelligence’, mixing diverse techniques to uncover and distil business-building insights. Our techniques span trend forecasting, consumer and market intelligence, ethnography and semiotics analysis, stakeholder interviews and qualitative moderation.

Strategy

We unlock high-value, long-lasting organic growth through our strategic thinking. This includes brand management (positioning, vision, purpose, equity), architecture and portfolio management, brand stretch, creation and transformation, innovation strategy and funnel development.

Ideas

We create and facilitate ideas across product, brand and business life cycles. We apply our imagination through 360 innovation (brand, product, service, category, business model, channel, culture), ideation workshops, innovation labs, concept and claim development, brand identity and naming.

Method

We first assess potential based on existing capabilities and emerging trends. Next we work collaboratively with stakeholders to unlock and define longer term opportunities. Then we advise where to stock up, to activate and measure growth, from evolution to transformation.

Assess

Unlock

Define

Stock Up

Measure