Innovation the world needs

nourish [nur-ish, nuhr-] — To provide what is needed for life, health and growth
London • Oslo • Singapore
ABOUT US
We are a new breed growth strategy, innovation and culture change consultancy. 

We believe that the growth of the future will not come from the same sources as the growth of the past. It will come from innovation the world needs. And to deliver this, business needs reinvention.
OUR PERSPECTIVE
Transformation is what business asks for, incremental is where business often lands, but reinvention is what truly unlocks value.
Reinvention is fertile ground for growth as it nourishes resources both inherent and apparent, by reimagining and regenerating their potential to unlock fresh growth for business, people and planet.
OUR APPROACH
How we reinvent business to deliver innovation the world needs.
OUR PRINCIPLES

Creativity

We harness creativity to provoke, see the unseen, looking forward, identifying and reframing opportunities for positive impact.

Commerciality

We redefine the ambition, reassess capabilities, develop fresh metrics to de-risk investment and prioritise opportunities with both a business and societal lens.

Conscience

We bring clarity to purpose, evaluate impact beyond profit, through sustainability and inclusion and guide businesses on doing the right thing, also for the world.

Culture

We harvest a collaborative growth culture that is open, creative, conscious and commercial. We upskill, train, coach and shift mindsets to empower reinventive behaviours.
WHAT WE DO
Strategy, Innovation and Culture Change are our focus
Strategy
We develop compelling strategies for reinventing businesses, brands and capabilities.
  • Method-agnostic human-led insight, foresight and market intelligence
  • Vision, mission, value proposition, positioning and purpose
  • Architecture & portfolio
  • Brand & creative stewardship
  • DEI & ESG strategy
  • Go to market strategy
  • Guidelining, roadmapping and framework development
  • Organisational strategy
  • Corporate Venturing
  • M&A landscaping
  • Start-up scaling strategy
    (post series A)
Innovation
We deliver innovation the world needs 
– brands, products, services and experiences.
  • Opportunity sizing, prioritisation and business case
  • Concept design & prototyping
  • Capability reinvention
  • ESG acceleration labs
  • Inclusive innovation
  • Open innovation
  • Ideation labs
  • Startup incubators
Culture Change
We reinvent internal teams and culture to foster innovation readiness.
  • Marketing, communications, brand platform and DEI audits
  • Innovation culture audits
  • Leadership series
  • Behaviour change programmes
  • Bias breaking training
  • Company, team and individual purpose workshops
  • Geographic team integrations
  • Change maker programmes
WHAT WE DO
Strategy, Innovation and Culture Change is what we focus on
Strategy
We develop compelling strategies for reinventing businesses, brands and capabilities.
  • Method-agnostic human-led insight, foresight and market intelligence
  • Vision, mission, value proposition, positioning and purpose
  • Architecture & portfolio
  • Brand & creative stewardship
  • DEI & ESG strategy
  • Go to market strategy
  • Guidelining, roadmapping and framework development
  • Organisational strategy
  • Corporate venturing
  • M&A landscaping
  • Start-up scaling strategy (post series A)
Innovation
We deliver innovation the world needs 
– brands, products, services and experiences.
  • Opportunity sizing, prioritisation and business case
  • Concept design & prototyping
  • Capability reinvention
  • ESG acceleration labs
  • Inclusive innovation
  • Open innovation
  • Ideation labs
  • Startup incubators
Culture Change
We reinvent internal teams and culture to foster innovation readiness.
  • Marketing, communications, brand platform and DEI audits
  • Innovation culture audits
  • Leadership series
  • Behaviour change programmes
  • Bias breaking trainings
  • Company, team and individual purpose workshops
  • Geographic team integrations
  • Change maker programmes
OUR PEOPLE

We are global experts in reinvention

Industry-acclaimed and internationally recognised leadership team of founding partners
Adaptive, diverse and international team of best-in-class strategists, innovators, insight specialists and culture change experts
Expertise in DEI and Sustainability embedded in innovation and strategy functions
An extensive network of specialists around the globe (foresighters, creatives, technologists, behavioral scientists and category experts)
Collectively, we have delivered work in 50+ countries across continents
Our HQ is in London, with hubs in Oslo and Singapore and network presence across all regions
Daniela Barrera
Partner
Torgeir Vierdal
Partner
Sophie Klatt
Operations Director
Ailsa Kiely
Strategy &
Innovation Director
Shaun Maamari
Senior Consultant
Neena Khattar
Senior Consultant
APAC
Claudia Aguirre
Senior Consultant Americas
Ravi Ruparel
Growth Advisor
Claire Treacher
Operations Consultant
Polly Courtney
Senior Consultant
Monica Zymberg
Senior Consultant
Leslie Crombie
Senior Consultant
Arianna Mereu
Senior Consultant
To be announced
To be announced
OUR EXPERTISE
We have brought our experience and skills to reinventing brands and businesses across sectors and markets.
Here’s some of the work we have collectively delivered with current and previous clients
Ongoing collaborations across the portfolio (Libresse/Bodyform, TENA, Tork, Libero, Leukoplast, etc.) and Ventures to help Essity break barriers to well-being across regions while addressing key societal and environmental challenges for a more inclusive world. For example by removing stigma around period care and menopause through brand, product and business reinvention.
Ongoing collaborations across the original, iconic Ferrero portfolio (Nutella, Kinder, Tic Tac, Raffaello, etc.) and some of the most recent acquisitions to help Ferrero keep fresh, relevant and exciting across the diverse needs of an increasingly global and conscious consumer base.
Ongoing collaborations across the portfolio (Oakley, Arnette, Ray-Ban, etc.) to help the world’s largest eye care and eyewear company prepare for GenZ and Gen Alpha through human-centric and inclusive brand and business insight, foresight and innovation (category, brand, product, experience).
Worked to align individual, team and organisational purpose to help embed it into everyday marketing.
Ongoing initiatives across the portfolio (Crodino, Skyy, etc.) and across regions to help Campari identify fresh culture-led opportunity spaces to future-proof business through brand, product and experience innovation.
A key partner in developing a new consumer-centric brand architecture and segmentation, which positioned tesa´s consumer business as an enabler of modern home improvement for all households through product, brand, service and experience innovation.
Helped global biotechnology leader Novozymes reinvent its expertise in precision fermentation by co-creating the proposition and core narrative for its new Advanced Protein Solutions Venture.  A huge wealth of know-how can now be applied  to the development of tailored animal-free proteins that improve the lives of consumers and the health of our planet.
Supported international natural health leader SFI Health in unleashing the potential of their cognitive health supplement Equazen by shifting the brand focus from neuro-diversity for children to “neuro-inclusivity” for all.